ROOTED IN HERITAGE. MADE FOR WHAT’S NEXT.LAGOS · LUTON · EVERYWHERE
CONTEMPORARY AFRICAN DESIGNEST. 2021 / LAGOS + LUTON
Editorial fashion portrait of a Nigerian model in avant-garde emerald green and gold handwoven Aṣọ-Òkè couture

ODAATELIER

Fashion as cultural memory.
Design as a language of tomorrow.

south01 / 06
NIGERIAN ROOTS — GLOBAL PERSPECTIVE

A NEW EXPRESSION OF HERITAGE

Culture is not
the past.
It is our next move.

ODA Atelier is a contemporary fashion house shaped by Nigerian identity, indigenous craftsmanship and the quiet power of thoughtful design.

We look to the textures, techniques and stories carried through generations—and translate them into a modern visual language. Every idea begins with respect for where we come from and curiosity about where fashion can go.

EXPLORE OUR MATERIAL LANGUAGE north_east
Editorial portrait of a Nigerian model in an indigo Adìrẹ tailored blazer in a modern Lagos design atelierFORM / TEXTURE / IDENTITY
HERITAGE IN MOTION✳DESIGN WITH INTENTION✳CRAFT MEETS CONTEMPORARY✳HERITAGE IN MOTION✳DESIGN WITH INTENTION✳CRAFT MEETS CONTEMPORARY✳
Tactile macro close-up of authentic hand-woven Nigerian Aṣọ-Òkè and indigo Adìrẹ resist-dyed textileA STUDY IN TEXTURE

TRADITION, RECONSIDERED

A heritage
you can feel.

Our material vocabulary draws from the depth and diversity of Nigerian textile culture.

From the expressive patterning of Adìrẹ and Ankara to the woven character of Aṣọ Òkè, Akwete, Etu, Batik and A’nger, we explore how heritage fabrics can speak in new silhouettes, new contexts and new ways.

ADÌRẸANKARAAṢỌ ÒKÈAKWETEETUBATIKA’NGER
START A CONVERSATION north_east

DESIGN / DEVELOPMENT / DETAIL

Made of
many stories.

From the first sketch to the final finish, we bring together cultural storytelling, considered construction and a modern approach to the way we dress.

Runway look featuring an asymmetric structural terracotta and gold Aṣọ-Òkè corset bodice01

Concept & collection

IDEAS / 01

Original concepts shaped by identity, form and a sense of place.

Luxury tailoring craftsmanship detailing pick-stitched lapel and copper-indigo Aṣọ-Òkè inset panel02

Construction & craft

DETAIL / 02

Fabric, silhouette and finishing brought into considered balance.

Editorial look featuring an architectural haute couture Agbada-inspired sculptural gown in ochre and navy03

Culture in context

STORY / 03

Contemporary expressions of heritage for a world without borders.

THE CREATIVE PROCESS IS ALWAYS IN MOTION.COLLABORATE WITH ODA north_east
Editorial runway presentation featuring an Aṣọ-Òkè corset, Gèlè-inspired crown, and billowing Adìrẹ skirt
ODA
ATELIER

04 — OUR MANIFESTO

Rooted.
Restless.
Reimagined.

We believe the future of fashion is richer when it remembers. Our work honours the makers, materials and cultural knowledge that shape us—while remaining open to new ideas, new places and new possibilities.

Responsible design begins with intention: to make choices with care, to value craft, and to keep asking how fashion can move forward without leaving its stories behind.

ODA ATELIER — A LIVING DESIGN LANGUAGE
Oludayo Adetunji Adeyemi — Creative Director of ODA Atelier 01 / CREATIVE DIRECTION
01 / 06

FOUNDER & CREATIVE DIRECTOR

Oludayo
Adetunji
Adeyemi.

A designer connecting Nigerian cultural identity with contemporary international fashion.

With professional experience across Nigeria and the United Kingdom, Oludayo leads ODA Atelier’s creative direction and design development. His practice explores indigenous textiles, luxury tailoring and textile innovation through a multidisciplinary lens shaped by fashion, project management, forensic science and geology.

2024VVS Luminary
Fashion Designer Excellence Award
2022Fashion Finest Africa
Industry Award
CONNECT WITH THE ATELIER north_east
PORTRAIT ARCHIVE 06 ARCHIVE STUDIES — OLUDAYO ADETUNJI ADEYEMI
Creative Direction portrait
01 / CREATIVE DIRECTIONSTUDIO ATELIER
Bespoke Tailoring portrait
02 / BESPOKE TAILORINGTEXTURE STUDY
Executive Profile portrait
03 / EXECUTIVE PROFILELONDON / LAGOS
Atelier Presence portrait
04 / ATELIER PRESENCELEADERSHIP
Profile in Craft portrait
05 / PROFILE IN CRAFTDESIGN INGENUITY
Brand Direction portrait
06 / BRAND DIRECTIONVISION & HORIZON

06 — RECOGNITION

The work speaks.
The journey continues.

2024VVS Luminary AwardFashion Designer Excellence Award
2022Fashion Finest Africa AwardIndustry recognition

LET’S MAKE SOMETHING MEANINGFUL

COLLABORATIONS / PRESS / BESPOKE COMMISSIONS

Good things
begin with
a conversation.

We welcome bespoke tailoring commissions, private atelier appointments, press loans, and international cultural collaborations.

LAGOS, NIGERIA Textile Research & Bespoke Tailoring
By Private Appointment
LUTON / LONDON, UK Design Direction & Styling
International Consultations
ATELIER INQUIRY FORM * REQUIRED FIELDS
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Inquiries are reviewed by the creative team and answered within 24–48 hours.
LAGOS, NIGERIA LUTON, UNITED KINGDOM OPEN TO THE WORLD